Umma’s Food Club
Founder, Creative Director, Brand Strategist

Umma’s Food Club was born from a place of love — a way for me to honor my mother, our family traditions, and the flavors that shaped my earliest memories. I created the brand from the ground up, crafting its visual identity, voice, and story to carry forward something timeless in a language that feels new. Every jar of kimchi is a piece of that story — a bridge between generations, cultures, and homes. From designing the packaging to building the community around it, I set out to create more than just a food brand; I wanted to build a living tribute to heritage, resilience, and the everyday rituals that keep us connected to where we come from.