LVCIDIA

Project Manager • Art Director • Creative Producer • Designer

A digital art ecosystem merging fine art and technology. I helped shape the visual world of LVCIDIA through art direction, motion design, and creative production—bridging design, storytelling, and immersive experience.

ARTIST EXPERIENCE INTERVIEW - MAD DOG JONES

Art Director / Video Editor / Motion Designer

I art directed the Finery clothing line and guided the creative and design teams through the evolution of LVCIDIA 2.0—developing a cinematic visual language that unified motion, product, and social worlds. Every asset was designed to feel like an extension of the same dreamlike narrative, balancing digital precision with emotional resonance.

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A cohesive ecosystem where art, fashion, and technology coexist—positioning LVCIDIA as both a digital museum and a living brand experience.

SAMSUNG x SSENSE